Contents
- Fitness equipment sales statistics: U.S. household equipment spending, 2010–2014
- Fitness equipment sales statistics: U.S. household equipment spending, 2015–2019
- Fitness equipment sales statistics: U.S. household equipment spending, 2020–2024
- Home fitness equipment sales statistics from the 2020 seven-week period
- fitness equipment sales: Global fitness and strength equipment market statistics
- fitness equipment sales: India sports equipment market and trade statistics
- Sources
Fitness equipment sales statistics: U.S. household equipment spending, 2010–2014
The Bureau of Labor Statistics (BLS) reports average annual expenditures per U.S. consumer unit, not total retail sales. Its category combines “sports, recreation, and exercise equipment,” so it is broader than fitness equipment alone. In that category, average annual spending was $127 in 2010, $145 in 2011, $126 in 2013, and $143 in 2014. The supplied series has no 2012 observation, so these figures do not establish a continuous year-by-year pattern for this period. Source: BLS, “The New Year and household spending”
| Year | Average annual spending per consumer unit |
|---|---|
| 2010 | $127 |
| 2011 | $145 |
| 2013 | $126 |
| 2014 | $143 |
These are household expenditure averages in dollars. They are useful as a long-range indicator of consumer-unit spending in a broad equipment category, but they should not be read as dollars in fitness equipment sales across the United States. The definition also means that an individual consumer unit’s spending may include recreation or sports equipment outside home exercise. Source: BLS, “The New Year and household spending”
Fitness equipment sales statistics: U.S. household equipment spending, 2015–2019
The BLS table continues the same average annual consumer-unit expenditure measure. It records $131 in 2015, $152 in 2016, $179 in 2017, and $151 in 2018. No 2019 figure is included in the checked observations. The values therefore describe selected annual points, not a complete five-year sequence. Source: BLS, “The New Year and household spending”
| Year | Average annual spending per consumer unit |
|---|---|
| 2015 | $131 |
| 2016 | $152 |
| 2017 | $179 |
| 2018 | $151 |
The highest listed observation in this group is $179 in 2017, followed by $151 in 2018. The source measures expenditures in the combined “sports, recreation, and exercise equipment” category. It does not isolate purchases of treadmills, weights, or other fitness products, and it does not provide an industry revenue total. Those distinctions matter when using household-spending statistics to discuss sales: the measure is average spending per consumer unit, while market sales totals cover a different population and concept. Source: BLS, “The New Year and household spending”
Fitness equipment sales statistics: U.S. household equipment spending, 2020–2024
For 2020 through 2024, average annual consumer-unit spending in the BLS combined equipment category was $188, $282, $218, $231, and $225, respectively. The figures are annual averages in dollars per consumer unit. The highest listed year is 2021 at $282; subsequent observations are lower, with $225 reported for 2024. These are descriptive comparisons, not a measure of annual retail revenue or a fitness-only sales trend. Source: BLS, “The New Year and household spending”
| Year | Average annual spending per consumer unit |
|---|---|
| 2020 | $188 |
| 2021 | $282 |
| 2022 | $218 |
| 2023 | $231 |
| 2024 | $225 |
The BLS label remains broad across all 5 years: “sports, recreation, and exercise equipment.” The 2024 value is an observation for that year, not a current-year claim. The data cannot show what share of household spending went to home fitness equipment, nor can they explain why the yearly amounts differ. Readers comparing these numbers with product-market estimates should keep the different scopes and units in view: consumer-unit expenditures versus market-wide sales value. Source: BLS, “The New Year and household spending”
Home fitness equipment sales statistics from the 2020 seven-week period
A separate snapshot from the Sports & Fitness Industry Association (SFIA) covers the 7 weeks from March 15 to May 2, 2020, compared with the same period in 2019. SFIA reported that U.S. home fitness equipment sales grew 175% in dollars. This is a short-period year-over-year comparison, not annual growth. The article was published May 29, 2020. Source: SFIA, “Maintaining Momentum for Fitness at Home”
Within that 7-week comparison, SFIA reported growth of 225% for cardiovascular machines, 209% for yoga equipment, and 209% for small strength-training products such as rubber tubing. It also reported growth of over 350% for mobility equipment, including inversion tables and Pilates reformers. These are category-specific sales-growth figures for the same period; the source does not present them as full-year results. Source: SFIA, “Maintaining Momentum for Fitness at Home”
SFIA also said average selling prices for the equipment discussed increased 27% during the 7-week period. This price measure is distinct from the reported dollar sales growth and category growth rates. The article gives the period context, but the supplied observations do not provide unit volumes or a breakdown of how much of the dollar growth was associated with prices versus quantities. Source: SFIA, “Maintaining Momentum for Fitness at Home”
Another measure in the article concerns product mix: cardio equipment represented about 40% of U.S. home fitness equipment sales over the initial 7 weeks of the COVID-19 crisis. This is a share of sales, not a growth rate. Read together, the figures show that the article reported both strong category growth and a substantial cardio share within a defined early-crisis window. They do not establish what happened in later months or years. Source: SFIA, “Maintaining Momentum for Fitness at Home”
fitness equipment sales: Global fitness and strength equipment market statistics
NITI Aayog’s report places fitness and strength equipment within the wider global sports-equipment market. It sizes the global sports equipment market at $140 billion in 2024 and says fitness and strength equipment, including treadmills, accounted for 33% of the category mix. The $140 billion figure is for all sports equipment, not a standalone fitness-equipment sales total; the 33% figure is a market-mix share. Source: NITI Aayog, “Realising the Export Potential of India’s Sports Equipment Manufacturing Sector”
The same report says the global sports equipment market was projected to reach $283 billion by 2036, with a 6% compound annual growth rate (CAGR). This is a forecast in the report, not an observed result. Its scope is the broader sports-equipment market, so it should not be presented as a forecast for fitness equipment alone. Source: NITI Aayog, “Realising the Export Potential of India’s Sports Equipment Manufacturing Sector”
For fitness equipment sales analysis, the most directly relevant global observation here is the 33% category share. It establishes fitness and strength equipment as a segment of the 2024 sports-equipment mix, while the total market value and projection provide broader context. The report does not supply a separate dollar value for that segment in the checked figures. Source: NITI Aayog, “Realising the Export Potential of India’s Sports Equipment Manufacturing Sector”
fitness equipment sales: India sports equipment market and trade statistics
NITI Aayog reports that India exported $275 million worth of sports equipment in 2024. India’s share of global sports-equipment exports was around 0.5% in 2024. Both measures cover sports equipment broadly rather than fitness equipment alone. Source: NITI Aayog, “Realising the Export Potential of India’s Sports Equipment Manufacturing Sector”
The report estimates India’s domestic sports-equipment market at around $0.5 billion. This is part of an estimated $2.5 billion sports-goods market, and the report was published in March 2026. It also states that India imports nearly 63% of the sports equipment consumed domestically. These are report estimates about India’s broader sports-equipment market and supply, not fitness-only figures. Source: NITI Aayog, “Realising the Export Potential of India’s Sports Equipment Manufacturing Sector”
Taken together, the export and domestic-market figures describe distinct sides of India’s sports-equipment sector: exports, a share of global exports, an estimated domestic market, and the imported share of equipment consumed domestically. They do not identify fitness equipment’s separate contribution to those measures. For comparisons with the U.S. household data, the units and populations differ: India’s figures concern market estimates and trade, while the BLS figures are average annual household consumer-unit expenditures.