Contents
- Rowing machine sales statistics: U.S. consumer wholesale sales, 2011–2016
- Rowing machine sales statistics: 2019 growth and participation
- Rowing machine sales statistics: home-use sales during 2020
- Johnson Health Tech production and sales volumes
- Rowing machine sales values: company production and domestic, international sales
- Sources
Rowing machine sales statistics: U.S. consumer wholesale sales, 2011–2016
One of the clearest historical benchmarks for the U.S. rowing-machine market comes from the Sports & Fitness Industry Association (SFIA). Its 2017 report estimated consumer exercise-equipment wholesale sales using aggregated quantitative data from a sample of manufacturers combined with other industry data. The rowing-machine figures are dollar sales, in millions, rather than a count of machines sold.
| Year | U.S. consumer wholesale sales |
|---|---|
| 2011 | $57.4 million |
| 2012 | $57.4 million |
| 2013 | $61.9 million |
| 2014 | $74.0 million |
| 2015 | $77.0 million |
| 2016 | $82.8 million |
The series was flat from 2011 to 2012, then increased in each year shown through 2016. Across the full period, the reported value rose by $25.4 million, or about 44% relative to 2011. That calculation compares reported dollar values; the source does not provide a price-adjusted series here, so it should not be read as a measure of unit growth.
SFIA separately reported that wholesale sales increased 7.5% from 2015 to 2016. The annual values and reported change describe manufacturer wholesale sales in the United States, not retail receipts, online sales, or worldwide demand. They offer a useful baseline, but do not provide an annual series beyond 2016.
Source: Manufacturers’ Sales by Category Report 2017 (SFIA), printed page 6.
Rowing machine sales statistics: 2019 growth and participation
SFIA’s report on 2019 sales identified rowing machines as one of the faster-growing consumer exercise-equipment categories. Rowing-machine sales grew 7.3% that year. In the same release, SFIA described consumer exercise equipment overall as a $4 billion market that grew 3.1% in 2019. The 7.3% figure is specific to rowing machines; the $4 billion market value and 3.1% growth rate cover the broader equipment category.
A separate SFIA release reported a 5.9% year-over-year increase in rowing-machine participation in 2019 compared with 2018. That is a participation measure, not an equipment sales figure. Read together, the two findings indicate that SFIA reported growth in both sales and participation during 2019, while measuring different things. The figures do not show that one caused the other, nor do they reveal how many machines were sold or how many people participated.
Sources: Sports and Fitness Market Grows 3.9 Percent; Prior to COVID-19, Sports & Fitness Industry Showed Solid Growth.
Rowing machine sales statistics: home-use sales during 2020
The pandemic-era figures point to a notable expansion in reported home-use equipment sales. SFIA said home-use rowing-machine sales were up 47.1% since 2019 in its 2021 report. The same release reported a 40.5% increase in at-home equipment sales overall in 2020, in a context where many health clubs were closed.
These measures have different scopes: 47.1% refers specifically to home-use rowing machines and compares with 2019; 40.5% describes at-home equipment sales broadly in 2020. Neither figure is a complete annual rowing-machine sales series, and the rowing-machine statistic does not give a unit count or dollar value. It captures the size of the reported increase over the stated comparison, not the market’s later trajectory.
Source: SFIA Releases 2021 Tracking the Fitness Movement Report.
Johnson Health Tech production and sales volumes
A company-level view adds unit counts, but applies to one manufacturer’s parent company rather than the entire global or U.S. market. Johnson Health Tech’s 2022 annual report includes parent-company production and sales tables for 2021 and 2022. Its production volume changed from 7,815 rowing machines in 2021 to 6,363 in 2022, a decrease of 1,452 units, or about 18.6%.
The same table lists production capacity at 6,000 units in each year. Reported production volume is above that listed capacity in both years. The report does not explain the relationship between those figures in the supplied table, so they should be presented as the company’s reported values without inferring utilization or operational changes.
| Parent-company measure | 2021 | 2022 |
|---|---|---|
| Production capacity (units) | 6,000 | 6,000 |
| Production volume (units) | 7,815 | 6,363 |
| Domestic sales volume (units) | 238 | 173 |
| International sales volume (units) | 10,319 | 5,420 |
The sales table shows a reduction in both domestic and international volume between the two years. Domestic sales fell by 65 units, while international sales fell by 4,899. Together, the reported domestic and international volumes total 10,557 units in 2021 and 5,593 in 2022. These are sums of the two sales categories in the parent-company table; they are not estimates of total company-group sales or consumer purchases in any one country.
Source for production capacity, production volume, and sales volume: Johnson Health Tech 2022 Annual Report, printed page 88.
Rowing machine sales values: company production and domestic, international sales
The annual report also states production and sales values in thousands of New Taiwan dollars (NTD). Production value declined from NTD 109,777 thousand in 2021 to NTD 94,881 thousand in 2022. This is the value of production reported for the parent company, not a consumer-market retail value.
| Parent-company value measure | 2021 | 2022 |
|---|---|---|
| Production value (NTD thousand) | 109,777 | 94,881 |
| Domestic sales value (NTD thousand) | 7,146 | 5,669 |
| International sales value (NTD thousand) | 153,527 | 98,381 |
Domestic sales value decreased by NTD 1,477 thousand between the two years, while international sales value decreased by NTD 55,146 thousand. The values correspond to the domestic and international volume categories in the company’s sales table. The annual report excerpt does not define consumer prices or average selling prices, so dividing these values by units would not establish a retail price for rowing machines.
Source: Johnson Health Tech 2022 Annual Report, printed page 88.